Blog 7 - Kelly Garzon

Impression Management on Facebook and Twitter: Where Are People More Likely to Share Positivity or Negativity with Their Audiences?

Annalise Sigona

University of Central Florida 


Working in the marketing industry made me more intrigued when reading this article. I agree with the fact that digital technology being unavoidable in much of today's world. Everything nowadays is now if not transitioning into a digital world. Users especially businesses do in fact, manage their social media impressions. The interview was interesting and the answers were quite what I expected based on the audience they interviewing. After reading the results, I have known twitter as a venting platform. So, it makes sense that the interview participants also used Twitter to vent, share thoughts, funny occurrences, etc. Since that was the case, Twitter had fewer family members and coworkers than Facebook. 

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